Sunday, March 29, 2015

Opple Lighting to invest Rs 60 cr in India expansion

Opple Lighting, a Chinese lighting brand, is planning to roll out 30 large-format exclusive brand stores across 30 cities in India with an initial investment of Rs 60 crore in the next three years, said chairman (India) S Venkataramani.

"We are targeting a cumulative turnover of Rs 450 crore from India in the next five years. We expect a revenue share of 35% from south India and 27% from the western part of the country," he said in a release.

The Shanghai-headquartered company, which launched its first experience store in India in Chennai in 2014, expanded its operations to Telangana with the launch of two exclusive stores in Hyderabad on Saturday.

"We have been focused on building a strong footprint in south India as it has strong consumption of lighting products in the country. Together, southern and western regions constitute over 60% of the lighting market in India had have a comparatively higher rate of LED adoption," Venkataramani said.

The company is targeting a distribution network in all regions in the country with 5,000 points of sale (PoS) by the end of this year, he said, adding that India would potentially be a $500-million LED market by 2017.

According to him, the lighting industry currently stand at Rs 15,000 crore in India, and is growing at a pace of about 10%. The noticeable segment growing at a rapid pace within this is the LED lighting, clocking in a growth at over 50%, he added.

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