Italian luxury car maker Maserati is set to re-enter India after a gap of over two years with its complete line up of products priced up to Rs 2.2 crore.
The company will set up three exclusive dealerships in Delhi, Mumbai and Bengaluru over the next two months. "Our re-entry into the Indian market is a commitment to our customers as there is a definite demand for exclusive luxury products, including cars, in the market," the newly appointed Maserati Head of Operations for India, Bojan Jankulovski said.
Maserati had entered the Indian market in 2011 and sold about ten cars between 2012 and 2013. It stopped after a bad experience with previous dealer Ashish Chordia. Jankulovski said he is expecting double digit sales in a year.
The company now plans to sell four models -- Quattroporte, Ghibli, Gran Turismo and GranCabrio- all priced between Rs 1.14 crore to Rs 2.2 crore. The cars will be imported as a completely built unit into the country.
Maserati, a part of the Fiat Group, will now operate out of Fiat Chrysler Automobiles India. "Dedicated Maserati service facilities, which are fully in line with Maserati global standards, are also planned for all locations," he said
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