The world's second largest software and platform service provider, Oracle, is targetting the number one slot in India for cloud services in the next 12 months.
Out of the many cloud services, Oracle aims to do this through contextual and modern marketing on social networking sites and providing made to order softwares and platforms that would listen to customer preferences, track the body language, collate the data and provide analytics for businesses ranging from e-commerce, airlines, retail, hotel industry and even real estate.
Atul Tuli, sales director, Oracle Cloud CRM, Oracle Asia Pacific Division, told Financial Chronicle, “All the chief marketing officers, chief social officers, and chief technical officers are talking about social as a strategy for their business. Not just listening and engaging with customers. but also with social overall, such as HR, representatives and for internal communications, which has enhanced the complete offerings of the CXO’s.”
Earlier listening to conversations on the social networking sites was considered as noise. But in the last 2-3 years more than 80 per cent of the brands have moved to these sites. They want to listen people talk about brands and companies and it has become part of their marketing strategy, especially for the service providers.
“The return on investments for companies is also very quick. These cost of products have gone down by 1/10th and the implementation of these social networks in a company takes less than one week. We can listen to the entire conversation that goes on the web, mobile and internet collate the information, and analyse through our solutions for companies,” said Tuli.
The companies only need to have a road map, identify a channel for social networking such as Facebook, Twitter or Linkedin or some other mode. If we have to be in China, that has restricted Facebook and Linkedin, we cannot do without Line chat or Weebo.
Similarly, Indian companies need to try different ways and business models if they have to overtake China and Australia the top two countries in the cloud space.
There are many groups such as banks that provide services from different platforms to same customers. They are disconnected and can enhance their efficiency and revenues by coming on single platform.
The total cloud market in India in 2013 was $421 million, and the total market for public cloud services in India is expected to reach $1.7 billion in 2018.
Research firm Zinnov has released an estimate that the cloud computing market within India is expected to reach $1.08 billion by 2015. This would be a ten-fold increase from today's estimated $110 million market.
Software as a Service (SaaS) is expected to make up $650 million of that revenue, with Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) solutions making up the rest.
For Oracle, India is a critical market in cloud space and social as a strategy is must. Oracle has recently announced that they would hired around 300 sales professionals to sell its cloud solutions in India, which includes its social marketing products.
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